Sonia Gilmore, Program Manager, Office of Health Policy, MD Anderson Cancer Center, Houston, Texas.
Leads Management by the Numbers
Budget constraints have required development operations and advancement services staff to work with fewer capital and human resources. Yet the amount of money they are required to raise by their organizations continues to increase. For prospect researchers and prospect managers, the challenge remains to identify new leads while managing moving current prospects through each phase of the donor development continuum.
This workshop will focus on how The University of Texas MD Anderson Cancer Center has made significant progress undertaking the initiative to integrate analytics into the prospect research competency for improving development operations. We will discuss learning how to communicate effectively with numbers to reset working beliefs. We will also explore ways to understand the donor opportunity pool and enhance the prospect pipeline through the use of analytics and present an overview of the development of MD Anderson’s new engagement scoring model.