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APRA-WI Conference, Spring 2014

  • Carthage College 2001 Alford Park Drive Kenosha, WI 53140 (map)

Speaker

Liz Rejman, CFRE, has spent her entire career in the not-for-profit sector bringing her dynamic expertise to health care, education and the arts. Professionally her focus has been on database management and prospect research. She has a particular interest in social media as a research tool and the effect of personalization of the internet on balanced research. Liz currently sits on the APRA International Board of Directors and is Co-Chair of the 2014 APRA Canada conference.

Session 1

Bursting the Internet Filter Bubble

The World Wide Web was meant to be an open and objective window to the information available on the Internet. Over time, Google has become the ultimate and preferred search engine of choice for everyone, including prospect researchers. However, since 2009, Google filters information in an effort to “personalize” the search experience. In effect, Google is now “filtering results,” the outcome of which is an incomplete or skewed picture of potential information. Learn the extent that this personalization affects search results for prospect researchers and provide prospect researchers with alternative, viable search engine options to Google. 

Session 2

Believe You Can Fly: A Tweetorial for Prospect Researchers

There is more to Twitter than inane announcements on coffee consumption and location arrivals. Twitter is evolving into a space to share new ideas, insights and examine timely issues. Its value to prospect researchers lies in the sharing of ideas, conversing with other researchers and the dissemination of timely information. It’s a great place to listen to your prospects, to engage with other researchers from around the world, and to learn the latest news before it even hits the front page. Learn how we use Twitter, how you should use Twitter, and the ways in which it can move you and your organization forward. This session is geared to those who are not on Twitter or who have signed up but aren’t quite sure where to begin. 

Session 3

Using Digital Insight to Its Fullest 

How do you keep track of what is happening with your current and potential donors? How do you monitor what is being said about your organization and your cause? How do you ensure that information is coming to you, rather than you chasing the information? The internet, particularly social media sites, provide an overwhelming amount of information on a consistent, unrelenting basis – keeping abreast of information about your donors and key stakeholders in the online world can be overwhelming without some technological assistance. In this session, learn how to take advantage of free online resources available to proactively monitor social media sites, websites and the latest news stories on your donors and key stakeholders.

Earlier Event: September 27
APRA-WI Conference, Fall 2013
Later Event: September 26
APRA-WI Conference, Fall 2014