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APRA-WI Conference, Spring 2015


Jessica Balsam,  Associate Director, Relationship Management University of Washington. Jessica oversees prospect management at the University of Washington as the Associate Director of Relationship Management, managing prospect data and portfolios for the 150+ major gift officers at the university. 

Session 1

Donor-Centered Prospect Management

What happens when we re-focus our prospect management policies on the donor, rather than the fundraisers themselves? We will talk about how organizations large and small can make prospect management a more meaningful part of the major gift process.


Jenny Ziegler, Associate Director, Annual Giving, Lawrence University. Jenny is an annual giving fundraiser who has worked professionally since 2005 when she joined the team at Lawrence University. She earned a bachelor’s degree from the University of Wisconsin - River Falls and her CFRE this past June. Jenny’s specialties include student phonathons, email marketing, online, and social media fundraising.

Session 2

Online Giving Day

Looking for innovative ways to raise more annual fund dollars? Want to engage more donors and volunteers? Jenny Ziegler, CFRE of Lawrence University will share how they raised $1 million and more than 1,800 gifts for the college's annual fund with a single-day online giving event that brought together the entire community.
Earlier Event: September 26
APRA-WI Conference, Fall 2014
Later Event: October 16
APRA-WI Conference, Fall 2015